I had to go down to the Doctor’s yesterday, and as it’s right opposite Tesco, I couldn’t resist the opportunity of going in to get a loaf of wonderful Genius bread. So that’s what I did.
From the pictures you can see that Genius bread looks like a (small) loaf of bread. It also squishes like a small loaf of bread. And when you slice it, it’s a bit easier than a normal loaf, but other than that, the experience is pretty much the same. And you can toast it, and it tastes like toast! Who’d have thought it?
Here’s the ingredients list:
Water, Potato Starch, Cornflour (which is what we call cornstarch), Vegetable Oil, Tapioca Starch, Egg White, Rice Bran, Cellulose, Stabiliser (Xanthan Gum), Sugar, Yeast, Rice Flour, Salt.
And the Allergy Advice box:
Contains egg.
Gluten free, wheat free, dairy free.
Suitable for vegetarians.
Produced on a site that does not handle nuts.
Cannot guarantee nut free.
This is a 400g loaf, like the ones from Artisan Bread Organic. It’s probably at least twice the size, though, because this bread is light and fluffy, the way you expect bread to be.
There’s not really much to say about this bread. It’s bread. You can use it to make bread and butter to go with your tea, or soldiers for your egg, or a great sandwich, and also for toast. Something I know people miss, a LOT.
Genius brand bread is available in both white and brown varieties. At the moment it’s only available in Tesco stores. It’s actually made in Edinburgh, I believe. This loaf cost me £2.49 – and it keeps well in the fridge, so it generally lasts me 4 or 5 days.
I’ll review the brown one another day. Meanwhile, here are a couple pictures of Genius bread after slicing, and after toasting.
Please try not to drool on the keyboard.
UPDATE. In case there’s any doubt, here’s a picture of the ingredients list.